TRADE MARKETING COORDINATOR – VANS
- Permanent
- Cape Town, 8000, South Africa View on Map
- posted 1 week ago
- Posted : June 30, 2026 -Accepting applications
Job Description
JOB TITLE: : Trade Marketing Coordinator
Department: : Ares Holdings, Brands
Reporting to: : Trade Marketing Manager
Direct reports : None
Key customers : Trade Marketing Manager, Brand & Merch team, Retail Ops, Wholesale Key Accounts, Marketing Operations
Main purpose : As a Trade Marketing Coordinator you will support the Trade Marketing Manager in executing trade marketing strategies, campaigns, and initiatives across retail and wholesale channels. This role ensures seamless implementation of POS, visual merchandising, promotions, and training, while maintaining brand consistency and supporting operational excellence across all touchpoints.
The Trade Marketing Coordinator plays a critical role in ensuring that plans developed at a strategic level are effectively delivered in-store and across partner channels. This role is execution-focused, detail-oriented, and highly collaborative.
KEY ACCOUNTABILITY 1: TRADE MARKETING EXECUTION SUPPORT
- Assist in the implementation of trade marketing strategies and seasonal plans.
- Support campaign rollouts across retail and wholesale channels.
- Track execution timelines and ensure deadlines are met.
- Coordinate with internal teams to align deliverables.
KEY ACCOUNTABILITY 2: RETAIL & WHOLESALE SUPPORT
- Support communication with retail and wholesale partners.
- Assist in coordinating in-store promotions and activations.
- Ensure stores receive correct campaign materials and guidelines.
- Monitor execution feedback from stores and partners.
KEY ACCOUNTABILITY 3: POINT OF SALE (POS) CO-ORDINATION
- Coordinate production, ordering, and distribution of POS materials.
- Ensure POS materials are delivered on time and in full.
- Track stock levels and reorders of POS assets.
- Support adaptation of global POS for local market needs.
KEY ACCOUNTABILITY 4: VISUAL MERCHANDISING (VM) SUPPORT
- Assist in creation and implementation of VM guidelines across stores.
- Distribute VM toolkits and campaign briefs to Marketing Ops teams.
- Collect VM execution feedback and store images.
- Support VM training coordination and communication.
KEY ACCOUNTABILITY 5: PRODUCT TRAINING SUPPORT
- Assist in developing and distributing training materials.
- Coordinate training schedules with Marketing Operations.
- Track training participation and completion.
- Maintain training content libraries.
KEY ACCOUNTABILITY 6: CONSUMER PROMOTIONS EXECUTION
- Support rollout of promotions and incentive programs.
- Coordinate timelines, materials, and communication for promotions.
- Track execution across stores and partners.
- Assist with post-promotion reporting.
KEY ACCOUNTABILITY 7: MARKET & PERFORMANCE REPORTING
- Collect and compile data on campaign performance.
- Track competitor activity and in-store trends.
- Support preparation of reports and presentations.
- Maintain reporting templates and trackers.
KEY ACCOUNTABILITY 8: EVENTS & ACTIVATIONS SUPPORT
- Assist in planning and coordinating trade shows and events.
- Support logistics, materials, and setup.
- Ensure all branding and assets are prepared and delivered.
- Capture event feedback and results.
KEY ACCOUNTABILITY 9: ADMINISTRATION & BUDGET SUPPORT
- Support budget tracking and PO management.
- Maintain records of spend and invoices.
- Assist in reconciling campaign costs.
- Ensure documentation is up to date.
KEY ACCOUNTABILITY 10: CROSS-FUNCTIONAL COLLABORATION
- Liaise with Brand teams, Sales, and Marketing Operations teams.
- Ensure smooth communication of campaign requirements.
- Follow up on deliverables across departments.
- Support alignment of timelines and outputs.
KEY ACCOUNTABILITY 11: STAY UPDATED
- Stay informed about industry trends, retail practices, and new trade marketing strategies.
- Continuously bring fresh ideas and innovations to the trade marketing team to stay competitive in the market.
- Attend industry events and research new trends to introduce relevant improvements and best practices.
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KEY LEADERSHIP & INTERPERSONAL COMPETENCIES (Behaviours that enhance the desired culture, values, and the pursuit of the core purpose of the business) |
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TECHNICAL AND FUNCTIONAL COMPETENCIES (Specific technical, functional, and professional skills, knowledge, abilities, attributes and aptitudes that are required to be able to do this particular job well relative to the delivery of the Main Purpose and Key Accountabilities) |
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o Marketing Strategy: Develop and execute strategies that align with business objectives and address wholesale market opportunities. o Brand Management: Ensure consistent brand messaging and visual identity across all marketing efforts. o Retail/Wholesale Marketing: Tailor marketing plans for retail and wholesale channels, fostering stronger relationships with partners. o POS Materials: Collaborate to design impactful POS materials that drive consumer engagement and sales. o Digital Marketing: Use digital tools and analytics to enhance online marketing efforts and measure success. o Market Research: Analyse industry trends and competitor activities to adapt marketing strategies. o Event Management: Plan and execute successful trade shows and promotional events. o Budget Management: Create and manage marketing budgets, ensuring cost-effective execution and high ROI. o Cross-Functional Collaboration: Align with sales, product, and creative teams to integrate marketing strategies across the business. o Analytical Skills: Track campaign performance and use insights to improve marketing effectiveness. |
MINIMUM REQUIREMENTS
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Education |
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Experience |
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Industry Knowledge |
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