Area Sales Representative: Kimberley/Bloemfontein

  • posted 4 weeks ago
  • Posted : October 16, 2026 -Accepting applications

Job Description

Introduction
Hitachi Construction Machinery Southern Africa Co. (Pty) Ltd is looking for an Area Sales Representative to join the Kimberley Branch. HCSA is a world leading manufacturer of construction and mining equipment with a strong focus on a consistent development to provide customers with the technology, products and services that generate new value. Its employees represent a group of trusted experts while keeping continued focus on innovation and growth. Are you an independent achiever focused on performance that is looking to join a multi-cultural, collaborative and an innovative working environment? If so, then we are looking for you!
Duties & Responsibilities
Role purpose:
To plan, manage and monitor the implementation of all sales activities and processes related to new, used and rental equipment, in order to maintain agreed profit margins and return on investment.
Sales/Marketing

Formulate and implement a sales and business plan to achieve business objectives for all after-sales related products represented by the company.

Selling of new, used and rental equipment.

Identify new sale opportunities.

Drive sales, monitor, track and review sales performance and take necessary actions to ensure that goals are met.

Identify, develop and implement marketing strategies to maintain competitiveness.

Retain existing customers and add new customers to increase the company’s market share.

Establish and maintain excellent rapport with business associates, e.g. commercial customers, internal and external colleagues.

Systemise tracking of new equipment service schedules, targeting customers and;

To ensure that there is continuous growth in the department in terms of profit.

Set sales targets and assist staff in achieving set sales targets in order to achieve branch targets.

To check and ensure that drivers are on the delivery routes and times as set and agreed on and all deliveries are signed for.

To ensure prompt service and feedback to all clients to grow the brand.

Sales Administration

To ensure all administration is up to date and accurate.

To ensure efficient and open communication channels upwards as well as downwards.

Carrying out of all reasonable instructions/ duties given to you by any member of management, from time to time.

Customer Service

Build sustainable relationships with customers that contribute to a culture of customer service excellence.

Deliver services and/or products that enable a culture which meets or exceeds customers’ expectations in the business.

Plan, manage and monitor processes to ensure customer service excellence.

Identify and address customer needs by providing a variety of related parts, products and accessories, to enhance satisfaction and retention of customers.

Maintain customer relations through regular contact, in order to ensure customer retention and growth.

Procurement

Manage stock levels.

Identify redundant stock, ensure that it is recorded and reported.

Ensure values are accurately determined in accordance with market-related pricing structures.

Inform internal and external customers of availability and quality of equipment.

Ensure maintenance and repairs are performed in the most cost-effective manner.

Ensure the transporting of parts in & out the service department is according to customer requirements.

Desired Experience & Qualification
Grade 12

Diploma in Business Management.

Tertiary qualification in Sales, Marketing (advantageous)

Sales & Marketing relating to heavy equipment – Managerial and Operational level

At least 3-5 years’ experience in a Management role within the OEM, Mining or Mining Equipment industry.

At least 7 years’ experience in an Operational role within the OEM, Mining or Mining Equipment industry.

Broad understanding of operational and contractual requirements.

Good knowledge of the different business functions.

Good mathematical skills to help manage the pricing, and estimates.

Expert knowledge of Hitachi Equipment and Parts.

MS Office (Intermediate to advance level).

Required skills

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