A  premium designer drinks company is looking for a Marketing Manager to join their team in Johannesburg,GP. 

The Marketing Manager who is equally at home developing an exciting new product concept with the R&D team as they are building a digital campaign, managing a brand partnership, or presenting a go-to- market plan. You will be the creative and commercial engine — driving brand equity, product launches, digital growth and customer engagement across all touchpoints. 

Key Responsibilities: 

Product Innovation & Commercialisation

Brand, PR & Corporate Communications

• Own brand identity and positioning across all markets — ensuring every touchpoint is on-brand,
compelling and commercially purposeful.
• Lead corporate PR and industry advocacy — positioning as the authority on designer drinks in the
foodservice and FMCG space.
• Develop and execute seasonal campaigns, eventing and promotional activations that generate buzz, footfall
and commercial return.
• Produce world-class marketing collateral, sales tools and go-to-market assets that empower the commercial
team to win.

Digital Engagement & eCommerce

• Lead full digital presence — website, eCommerce, social media, email marketing and paid digital —
with a bias for content that is edgy, joyful and highly shareable.
• Drive measurable customer growth and engagement: build community, grow following, increase conversion
and deepen brand loyalty.
• Develop a content calendar and community management approach that positions as the go-to brand
for designer drink innovation.
• Use data and analytics to optimise digital performance and report clearly on ROI — including a 20%+
volume growth target through digital channels.
• Digital Background management. 

Principal & Partner Brand Management
• Manage strategic licence and 3rd-party brand relationships — including 1883, Nestlé (Rolo, Milky
Bar, Aero) and other key principals — ensuring mutual growth targets are met.
• Work with principals to co-develop innovative product concepts and co-branded marketing activations that
extend portfolio reach.
• Explore and pursue new licensing or co-branding opportunities that expand product offering and
brand equity.

Requirements: 

• Bachelors in Marketing, Brand, Communications or Commerce. Post grad or digital marketing qualifications advantageous. 
• 5+ years  in brand, marketing or product management within FMCG, beverages or foodservice. A track
  record of measurable commercial impact.
• Hands-on across website, social, eCommerce, email and analytics platforms. You understand how digital
  drives commercial growth
• Experience managing multi-brand or licence partnerships. Confident negotiating with and presenting to
  principals and suppliers.
• Proven experience taking product concepts to market — from concept through launch to commercial
  tracking
• Strong brand instinct, copywriting ability and visual sensibility — combined with sharp commercial
  judgement on margin and pricing.

We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.