Location: Johannesburg, South Africa
Department: Marketing
Reports to: Social Media Manager

Role Overview

The Social Media Specialist will be responsible for the daily coordination and execution of social media activity across the MORE Collection portfolio.

Working closely with the Social Media Manager, content team and property teams, this role will oversee content planning, publishing, community management and platform optimisation while ensuring content aligns with brand objectives and overall marketing strategy.

The successful candidate will be proactive, highly organised and comfortable coordinating multiple brands simultaneously. able to identify opportunities, solves problems independently and take ownership of ensuring that our channels remain engaging, relevant and well maintained.

Key Responsibilities:

Social Media Management

• Responsible for the day-to-day operations of social media channels across the MORE Collection portfolio.
• Schedule and publish content across Instagram, Facebook and other relevant platforms.
• Maintain content calendars across all brands, ensuring content is planned, coordinated and delivered on time.
• Ensure all content aligns with brand guidelines, campaign objectives and channel-specific best practices.
• Monitor channels for opportunities to improve performance, engagement and content quality. 
   

Content Planning & Coordination

• Develop and maintain monthly content calendars across multiple brands.
• Brief content requirements to the content team, ensuring all creative assets are delivered according to content plans and deadlines.
• Coordinate with property teams and internal stakeholders to source content and gather information for upcoming campaigns and initiatives.
• Assist in identifying content opportunities aligned with marketing priorities and business objectives. 
   

Community Management

• Responsible for daily community engagement across all social platforms.
• Respond to comments, messages and enquiries in a timely and professional manner – including comments, DMs, tags, mentions and other forms of community engagement.
• Escalate guest service issues and reputation-sensitive matters where necessary.
• Foster meaningful engagement with audiences while maintaining brand tone and standards. 
   

Content Creation

• Create social media assets using Canva and other design tools where required.
• Adapt existing creative assets for different social platforms and formats.
• Assist with the development of social-first content concepts and ideas.
• Support campaign execution through creative recommendations and platform-specific content requirements.
• Sourcing user generated content from guests, receiving permission and making use of in our social media channels.
   

Brand & Channel Stewardship

• Maintain the overall quality, consistency and presentation of all social media channels.
• Ensure profile information, highlights, links and other channel elements remain updated and aligned with brand priorities.
• Stay informed on platform updates, trends and best practices relevant to the luxury hospitality sector.
• Proactively identify opportunities to strengthen channel performance and user experience.
• Make recommendations to improve content performance, audience growth and community engagement when creating content calendars.
   

Requirements:

Experience

• Minimum 3 years’ experience in social media management, digital marketing or content marketing.
• Experience managing multiple brands or accounts simultaneously.
• Experience creating and maintaining content calendars.
• Community management experience across major social platforms.
• Experience within hospitality, travel, luxury or lifestyle brands is advantageous. 
   

Skills & Knowledge

• Strong understanding of Instagram, Facebook, LinkedIn and emerging social media platforms.
• Excellent written communication and copywriting skills.
• Strong organisational and project management abilities.
• Proficiency in Canva and basic content creation tools.
• Ability to work independently while managing multiple priorities and deadlines.
• Strong attention to detail and commitment to quality.

Personal Attributes

• Proactive and solutions-oriented.
• Creative thinker with strong visual awareness.
• Highly organised and dependable.
• Collaborative and comfortable working across multiple teams.
• Curious, adaptable and eager to stay ahead of social media trends.
• Passionate about storytelling, hospitality, travel and brand building.